The London Studios identity
The London Studios colourways
The London Studios alignment with ITV
The London Studios logo grid system
The London Studios letterheads
The London Studios mugs
The London Studios presentation
The London Studios wayfinding
The London Studios wayfinding
The London Studios brand guidelines
The London Studios early development

The London Studios

The London Studios is an innovative production complex situated on London’s Southbank, working with a wide-range of broadcasters and media companies including ITV, Channel 4, Sky, and BBC since 1972. The London Studios are home to some the UK's top entertainment shows, including Daybreak, Lorraine, Loose Women, This Morning, The Graham Norton Show, Ant & Dec's Saturday Night Takeaway and The Jonathan Ross Show.

The Brief: To modernise the brand. To align The London Studios' brand with ITV. To maintain The London Studios' heritage. To reflect The London Studios' iconic building and central location by the river Thames.

Awards
Finalist for Creative Circle Award

Credits
Client: The London Studios
Agency: ITV Creative
Executive Creative Director: Phil Lind
Creative Director: Jason Ford
Senior Producer: Kirsty Beale

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