Text Santa

Identity and campaign development for Text Santa's Christmas Jumper Day in support of Macmillan Cancer Support, Make-A-Wish and Save the Children.

Celebrities are dressing up in their finest festive knitwear in support of Text Santa Christmas Jumper Day. ITV will be broadcasting its star-studded annual fundraiser presented by Christine Bleakley, Alesha Dixon, Caroline Flack, Amanda Holden, Paddy McGuinness, Stephen Mulhern, Olly Murs, Phillip Schofield and Holly Willoughby. The three-hour show will include sketches from Downton Abbey and Coronation Street, as well as live music and entertainment. Other famous festive faces include Sir Richard Branson and Sir Bruce Forsyth, who will be appearing alongside other big names from the TV, film and music industry. So farText Santa has raised over £21million for UK charities.

Credits
Client: ITV
Agency: ITV Creative
Executive Creative Director: Tony Pipes
Creative DIrector: Jason Ford
Designers: Carl Rylatt, Harry Thornbory, Duwaine Whitfield
Motion Design: Martin Falkner