• Jason Ford - Soccer Aid Identity

    Soccer Aid identity

  • Jason Ford - Soccer Aid Logos

    Soccer Aid logos

  • Jason Ford - Soccer Aid Digital Advertising

    Soccer Aid digital advertising

  • Jason Ford - Soccer Aid Usain Bolt Team World XI

    Soccer Aid Usain Bolt team World XI

  • Jason Ford - Soccer Aid Robbie Williams Team England

    Soccer Aid Robbie Williams team England

  • Jason Ford - Soccer Aid Print Advertising

    Soccer Aid Print Advertising

  • Jason Ford - Soccer Aid Digital Advertising

    Soccer Aid digital advertising

  • Jason Ford - Soccer Aid Website

    Soccer Aid website

  • Jason Ford - Soccer Aid Merchandise

    Soccer Aid merchandise

  • Jason Ford - Soccer Aid Brand Book

    Soccer Aid brand book

  • Jason Ford - Soccer Aid Brand Book
  • Jason Ford - Soccer Aid Brand Book
  • Jason Ford - Soccer Aid Brand Book
  • Jason Ford - Soccer Aid Brand Book
  • Jason Ford - Soccer Aid Brand Book
  • Jason Ford - Soccer Aid Brand Book
  • Jason Ford - Soccer Aid Brand Book
  • Jason Ford - Soccer Aid Brand Book
  • Jason Ford - Soccer Aid Brand Book
  • Jason Ford - Soccer Aid Brand Book
  • Jason Ford - Soccer Aid Brand Book
  • Jason Ford - Soccer Aid Brand Book
  • Jason Ford - Soccer Aid Brand Book
  • Jason Ford - Soccer Aid Brand Book
  • Jason Ford - Soccer Aid Brand Book
  • Jason Ford - Soccer Aid Brand Book
  • Jason Ford - Soccer Aid Brand Book
  • Jason Ford - Soccer Aid Brand Book
  • Jason Ford - Soccer Aid Brand Book
  • Jason Ford - Soccer Aid Brand Book
  • Jason Ford - Soccer Aid Brand Book
  • Jason Ford - Soccer Aid Brand Book
  • Jason Ford - Soccer Aid World XI Captian Usian Bolt

    Soccer Aid World XI Captian Usian Bolt

  • Jason Ford - Soccer Aid Team England Celebrate

    Soccer Aid team England celebrate

  • Jason Ford - Soccer Aid Sir Mo Farah Celebrates

    Soccer Aid Sir Mo Farah celebrates

  • Jason Ford - Soccer Aid England's Robbie Williams and Olly Murs

    Soccer Aid England's Robbie Williams and Olly Murs

  • Jason Ford - Soccer Aid Winners Team England

    Soccer Aid winners team England

  • Jason Ford - Soccer Aid Promo End Board

    Soccer Aid promo end board

Soccer Aid

A game like no other - Usain Bolt’s Soccer Aid World XI go head-to-head with Robbie Williams’ England XI for the eagerly anticipated Soccer Aid for Unicef at Manchester United’s Old Trafford Stadium, as part of a new look charity campaign for Unicef. The new campaign led to the highest ever attendance and over £5.5 million being raised.

Credits: 
Client: Unicef UK
Agency: ITV Creative
Executive Creative Director: Tony Pipes
Creative Director: Jason Ford
Lead Designer:Ben Peers
Designer: Tom Wood
Original Identity: Conran Design