Sky Ultimate TV

Sky Ultimate TV brought together Sky, Netflix, Disney+, HBO Max and Hayu in a single subscription, creating one destination for an unrivalled range of entertainment.

The proposition, built around a simple idea: everything you want to watch, all in one place. Rather than navigating between different services, customers could discover and move seamlessly between the biggest shows, films and entertainment, integrated into the Sky experience.

The creative idea brought this breadth of entertainment to life as a world of entertainment by creating a playful studio environment where the different worlds, shows and services could coexist. Clapperboards, pull-up banners and other production-inspired props became creative vehicles for the content, allowing a visual language around the idea of a studio where entertainment was constantly being created, discovered and brought together. The result was a flexible visual system that could showcase the sheer breadth of Sky Ultimate TV while keeping the focus firmly on the entertainment itself.

Credits
Agency: Sky Creative
Ceri Sampson, Robin Garton - Executive Creative Directors
Alex Haley, Aaron Willmer - Group Creative Directors
Jason Ford - Creative Director
Daisoo Lee - Digital Creative Director
Lex Deasley - Creative Strategy Director
Ben Trenchard, Susan O’Hanlon - Head of Business
Dairiona Ryan, Jennifer Guiver - Senior Account Directors
Emily Harris, Louise Olver, James Lilley, Jack Vidler, Monika Kerai, Rupert De Teissier- Account Directors
Loren Reed, Georgia Brown, Andrea Locatelli - Design Directors
Paul Ewen, Joe Pietrasik - Senior Copywriters
Sam Rhodes, Lucy Weetman - Senior Creatives
Ben Smith, Sam Sivarajah, Pratik Dhas - Senior Designers
Regan Wai, Sten Sheppard, Mark Jores - Senior Motion Designers
Edward Parson, Binod Tamang - Senior Digital Designers
Sophie Hewitt, Simon Schmitt - Senior Retouchers
Frances Lordan, Joe Dennett, Rob Donaldson - Creatives
Abigail Fisk, Samir Benoualid, Savvas Zinonos, Jason Samson - Designers
Max Wright, Jose Gonzalez Fernandez - Motion Designers
Gemma Perton, Ivana Pearce, Ellie Blacklock - Digital Designers
Becky Stone - Junior Designer
Nicola Gilbert, Jax Davidson, Brooke Studley - Senior Producers
Silvia Epure, Ewelina Snaitowska, Nicola Kenny, Nasir Hassan - Producers
Shaun Harwood - Artwork Manager
Nick Margrie, Haley Dixon - Senior Creative Artworkers
Emma Curran - Studio Delivery Producer