Sky Ultimate TV

Sky Ultimate TV brought together Sky, Netflix, Disney+, HBO Max and Hayu in a single subscription, creating one destination for an unrivalled range of entertainment.

The proposition, built around a simple idea: everything you want to watch, all in one place. Rather than navigating between different services, customers could discover and move seamlessly between the biggest shows, films and entertainment, integrated into the Sky experience.

The creative idea brought this breadth of entertainment to life as a world of entertainment by creating a playful studio environment where the different worlds, shows and services could coexist. Clapperboards, pull-up banners and other production-inspired props became creative vehicles for the content, allowing a visual language around the idea of a studio where entertainment was constantly being created, discovered and brought together. The result was a flexible visual system that could showcase the sheer breadth of Sky Ultimate TV while keeping the focus firmly on the entertainment itself.

Credits
Agency: Sky Creative
Executive Creative Directors: Ceri Sampson, Robin Garton
Group Creative Directors: Alex Haley, Aaron Willmer
Creative Director: Jason Ford
Digital Creative Director: Daisoo Lee
Creative Strategy Director: Lex Deasley
Head of Business: Ben Trenchard, Susan O’Hanlon
Senior Account Directors: Dairiona Ryan, Jennifer Guiver
Account Directors: Emily Harris, Louise Olver, James Lilley, Jack Vidler, Monika Kerai
Design Directors: Loren Reed, Georgia Brown, Andrea Locatelli
Senior Copywriters: Paul Ewen, Joe Pietrasik
Senior Creatives: Sam Rhodes, Lucy Weetman
Senior Designers: Ben Smith, Sam Sivarajah, Pratik Dhas
Senior Motion Designers: Regan Wai, Sten Sheppard, Mark Jores
Senior Digital Designer: Edward Parson, Binod Tamang
Senior Retouchers: Sophie Hewitt, Simon Schmitt 
Creatives: Frances Lordan, Joe Dennett, Rob Donaldson
Designers: Abigail Fisk, Samir Benoualid, Savvas Zinonos, Jason Samson
Motion Designers: Max Wright, Jose Gonzalez Fernandez
Digital Designers: Gemma Perton, Ivana Pearce, Ellie Blacklock
Junior Designer: Becky Stone
Senior Producers: Nicola Gilbert, Jax Davidson, Brooke Studley
Producers: Silvia Epure, Ewelina Snaitowska, Nicola Kenny, Nasir Hassan
Artwork Manager: Shaun Harwood
Senior Creative Artworkers: Nick Margrie, Haley Dixon
Studio Delivery Producer: Emma Curran