Sky Stream

Sky TV, but without the dish. That’s Sky Stream in a nutshell. In a world full of rectangles, we decided to present something different to other streamers. A twist. Literally. The idea, to spin our Sky Stream puck 45 degrees, creating a diamond shape which formed the basis of our logo and the entire design system. It also encapsulated the campaign theme: TV with a twist.

We introduced Sky Stream to the nation across digital, social, email and direct mail. And our social efforts paid off big time, with searches for Sky Stream rising from 8,000 to 68,000 in just seven days. That’s an increase of over 700%, week-on-week.

Awards
Winner: Stuff Gadget Awards, TV Gadget of the year 2022
Winner: product Design, Red Dot Design Awards
Highly Commended: EE Pocket Awards 2023, Best Streaming Device

Credits
Agency: Sky Creative
Executive Creative Directors: Ceri Sampson & Robin Garton
Group Creative Directors: Alex Haley, Justin Bates & Aaron Willmer
Brand Creative Director: Jason Ford
Digital Creative Director: Daisoo Lee
Senior Designers: James Potter, Jason Dutch, Ben Smith,
Binod Tamang, Blake Calderwood & Tom Wood
Senior Motion Designers: Regan Wai & Savio Borges Palmerston
Designers: Emily Brown & Torbin Krog
Junior Designers: Emma Coleman & Bakhtawar Ayub
3D Senior Designer: Charles Gatward
Senior Copywriter: Nigel Edington-Amor & Paul Ewin 
Brand Manager: Joel Hyde
Executive Producer: Liz Arnott
Producers: Mark Sherwood, Ann-Marie Small & Saarah Farooqi
Artwork Manager: Shaun Harwood
Senior Retoucher: Nick Wickens
Senior Artworker: Nick Margrie