• Sky channel refresh reel

  • Jason Ford - sky-channel-old-v-new

    Old identity to the new identity

  • Jason Ford - sky_arts_hero

    Sky Arts

  • Jason Ford - sky_nature_hero

    Sky Nature

  • Jason Ford - sky-comedy-hero

    Sky Comedy

  • Jason Ford - sky-channels-9up

    Sky Channels

  • Jason Ford - sky-osp-atlantic

    Sky Atlantic promo end boards, end credits and lower thirds

  • Jason Ford - sky-osp-docs

    Sky Documentaries promo end boards, end credits and lower thirds

  • Jason Ford - sky-osp-comedy

    Sky Comedy promo end boards, end credits and lower thirds

  • Jason Ford - sky-osp-arts

    Sky Arts promo end boards, end credits and lower thirds

  • Jason Ford - sky-osp-crime

    Sky Crime promo end boards, end credits and lower thirds

Sky Channel Refresh

The challenge, to refresh Sky's channels and their idents for the UK and German markets, by putting the Sky at the heart of the portfolio, making it a more prominent part of the action.

Rather than using Sky as a static identifier, we transformed the mark into an expressive brand asset, using its form, movement and personality to reflect the unique tone and character of each channel.

Across some 5,200 assets, the result is a more unified portfolio that puts Sky firmly at the heart of the system, strengthening brand attribution while giving each channel the space to retain its own distinctive personality.

Credits
Agency: Sky Creative
Executive Creative Directors: Ceri Sampson
Group Creative Directors: Alex Haley
Creative Directors: Jason Ford, Mark Jones
Executive Producer: Liz Arnott
Senior Producers: Leann Stuart, Jane Hunt
Producers: Ewelina Snaitowska, Silvia Epure, Elizabeth Danniell
Senior Motion Designers: Mark Hobins, Gareth Tansey, Luke Tilley, Ian Jones, Regan Wai
Senior Designer: Jason Dutch
Artwork Manager: Shaun Harwood
Senior Artworker: Nick Margrie
Partners: Time based Arts, Found Studio, Flump Studio