Sky Channel Refresh

The challenge, to refresh 14 Sky channels and their idents by putting the Sky mark at the heart of the portfolio, making it a more prominent part of the action.

Rather than using Sky as a static identifier, we transformed the mark into an expressive brand asset, using its form, movement and personality to reflect the unique tone and character of each channel.

Across some 5,200 assets, the result is a more unified portfolio that puts Sky firmly at the heart of the system, strengthening brand attribution while giving each channel the space to retain its own distinctive personality.

Credits
Agency: Sky Creative
Executive Creative Directors: Ceri Sampson
Group Creative Directors: Alex Haley
Creative Directors: Jason Ford, Mark Jones
Executive Producer: Liz Arnott
Senior Producers: Leann Stuart, Jane Hunt
Producers: Ewelina Snaitowska, Silvia Epure, Elizabeth Danniell
Senior Motion Designers: Mark Hobins, Gareth Tansey, Luke Tilley, Ian Jones, Regan Wai
Senior Designer: Jason Dutch
Artwork Manager: Shaun Harwood
Senior Artworker: Nick Margrie
Partners: Time based Arts, Found Studio, Flump Studio