The Shows We Never Want to Make

ITV is reinforcing its commitment to tackling climate change with a powerful new environmental ad campaign 'The Shows We Never Want To Make' which urges everyone to play their part in reducing carbon emissions. ITV has pledged to become a Net Zero carbon business by 2030 as part of its ongoing commitment to creating the biggest shows with the smallest footprint.

Awards
Finalist Promax Europe 2021
Bronze: CreativePool - Social Good

Credits
Client: ITV
Agency: ITV Creative
Executive Creative Director: Tony Pipes
Creative Director: Jason Ford
Creative & Art Direction: Ben Peers
Motion Designer: Matt Coppolaro, Crawford Wilson
Producer: Dan Smith
Campaign Manager: Charlotte Berman