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Little Be promo end board
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Little Be identity
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Little Be logo elements
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Little Be logo resting state and playing state
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Little Be wallpaper
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Little Be alphabet
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Little Be shapes
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Little Be colours
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Little Be brand guidelines
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Little Be early development
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Little Be early development
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Little Be opener
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Little Be closer
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Little Be learning ident
Little Be
Little Be is ITV's brand new pre-school zone for infants up to 4-years, featuring children's favourites, Engie Benjy, Sooty, The Hive, BabyRiki, Animanimals and many many more.
Our Little Be identity emulates the magical moments shared between parent and child, while our 'educational' idents open up a World of learning, from shapes and counting to phonetics, all in-line with the UK's Early Years Foundation Stage (EYFS).
Credits
Client: ITV
Agency: ITV Creative
Executive Creative Director: Tony Pipes
Creative DIrector: Jason Ford
Senior Producer: Angela Lyttle
Lead Motion Design: Peter Halata
Motion Design: Crawford Wilson
Designers: Gareth David, Tom Wood
Music Composition & Audio: Silk