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ITV plc Identity
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The network rebrand included the main digital channels ITV2, ITV3, ITV4 and CITV.
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ITV colour picking from Mr Selfridge
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ITV colour picking from Dancing on Ice
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The first Ident to air on launch day 6am
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ITV colour picked idents
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Broadchurch out of home advertising
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Broadchurch press ad
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ITV brand portal
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Launch event to promote the new look ITV
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ITV brand guidelines stacked
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ITV brand guidelines
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ITV flag
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ITV main reception
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ITV tote bag
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ITV apparel
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ITV merchandise mugs
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ITV merchandise notebooks
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ITV Cannes Lion winner
ITV Network Rebrand
ITV plc is a British media company that operates the largest commercial terrestrial television network in the United Kingdom. In 2013 the entire ITV Network was rebranded including ITV plc, ITV, ITV2, ITV3, ITV4, CITV, ITV Player, ITV News, ITV Sport, ITV Weather and ITV Studios.
Awards
Design Lions - Cannes Lions 2013
Channel of the Year - Edinburgh Television Festival 2013
Brand of the Year - Media Week Awards 2013
Best Channel Identity - Promax UK 2013
4 Golds - Promax Europe 2014
Grand Prix & 5 Golds - Transform Awards 2014
Credits
Client: ITV
Agency: ITV Creative / Rudd Studios
Group Director of Marketing: Rufus Radcliffe
Creative Directors: Phil Lind / Matt Rudd
Senior Designers: Jason Ford, Mark Gouldie, Neill Pitt
Senior Creatives: Tony Pipes, Oscar Carris, Laurie Smith, Sam Kracmar
Senior Producers: Jen Lane, Katie Carew, Jill Finlay, Kirsty Beale, Jo Dillon, Rachel Roberts
Designers: Joe Lewis, Jason Loader, Sarah Manson, Gavin Leisfield, James Potter, Ellie Ridsdale, Iancu Barbarasa, DaveShaw, Kristina Levings, Luis Castelon, Matt Rothwell, James Thexton, Milena Lolli, Nick Griffiths, Oscar Gonzalez, Paul Farringdon, Pearl Sun, Sylvie Minois, Tom Robinson, Tony, Linkson, Canessa Harden, Will Pickering, Winston Henry Dimitri Laskou, George Goldstien, Gregg Been.