• Jason Ford - ITV plc Identity

    ITV plc Identity

  • Jason Ford - ITV Digital Channels

    The network rebrand included the main digital channels ITV2, ITV3, ITV4 and CITV.

  • Jason Ford - ITV Colour Picking Mr Selfridge

    ITV colour picking from Mr Selfridge

  • Jason Ford - ITV Colour Picking Dancing on Ice

    ITV colour picking from Dancing on Ice

  • Jason Ford - ITV Ident

    The first Ident to air on launch day 6am

  • Jason Ford - ITV Colour Picked Idents

    ITV colour picked idents

  • Jason Ford - Broadchurch 96 Sheets

    Broadchurch out of home advertising

  • Jason Ford - Broadchurch Press Ad

    Broadchurch press ad

  • Jason Ford - ITV Brand Portal

    ITV brand portal

  • Jason Ford - Launch Event

    Launch event to promote the new look ITV

  • Jason Ford - ITV Brand Guidelines Stacked

    ITV brand guidelines stacked

  • Jason Ford - ITV Brand Guidelines

    ITV brand guidelines

  • Jason Ford - ITV Brand Guidelines
  • Jason Ford - ITV Brand Guidelines
  • Jason Ford - ITV Brand Guidelines
  • Jason Ford - ITV Flag

    ITV flag

  • Jason Ford - ITV Main Reception

    ITV main reception

  • Jason Ford - ITV Tote Bad

    ITV tote bag

  • Jason Ford - ITV Apparel

    ITV apparel

  • Jason Ford - ITV Merchandise Mugs

    ITV merchandise mugs

  • Jason Ford - ITV Merchandise Notebooks

    ITV merchandise notebooks

  • Jason Ford - ITV Cannes Lion Winner

    ITV Cannes Lion winner

ITV Network Rebrand

ITV plc is a British media company that operates the largest commercial terrestrial television network in the United Kingdom. In 2013 the entire ITV Network was rebranded including ITV plc, ITV, ITV2, ITV3, ITV4, CITV, ITV Player, ITV News, ITV Sport, ITV Weather and ITV Studios.

Design Lions - Cannes Lions 2013
Channel of the Year - Edinburgh Television Festival 2013
Brand of the Year - Media Week Awards 2013
Best Channel Identity - Promax UK 2013 
4 Golds - Promax Europe 2014
Grand Prix & 5 Golds - Transform Awards 2014

Client: ITV
Agency: ITV Creative / Rudd Studios
Group Director of Marketing: Rufus Radcliffe
Creative Directors: Phil Lind / Matt Rudd
Senior Designers: Jason Ford, Mark Gouldie, Neill Pitt
Senior Creatives: Tony Pipes, Oscar Carris, Laurie Smith, Sam Kracmar 
Senior Producers: Jen Lane, Katie Carew, Jill Finlay, Kirsty Beale, Jo Dillon, Rachel Roberts
Designers: Joe Lewis, Jason Loader, Sarah Manson, Gavin Leisfield, James Potter, Ellie Ridsdale, Iancu Barbarasa, DaveShaw, Kristina Levings, Luis Castelon, Matt Rothwell, James Thexton, Milena Lolli, Nick Griffiths, Oscar Gonzalez, Paul Farringdon, Pearl Sun, Sylvie Minois, Tom Robinson, Tony, Linkson, Canessa Harden, Will Pickering, Winston Henry Dimitri Laskou, George Goldstien, Gregg Been.