ITV Kids Create

A heart-warming campaign, encouraging children across the country to use their time during COVID-19 crisis to pick up pens, pencils and paints to brighten up the ITV idents with a chance of being broadcast on-air.

From toddlers to teens, children from across Britain have been getting involved, including many schools who are still open for the children of key workers. The hashtag #ITVKidsCreate initiative received over 6,000 entries and produced over 200 idents as well as positive press coverage, resulting in the campaign being repeated a year later in 2021.


Awards
Gold Promax Europe 2021

Credits
Client: ITV
Agency: ITV Creative
Executive Creative Director: Tony Pipes
Creative Director: Jason Ford
Senior Producer: Angela Lyttle
Campaign Manager: Charlotte Berman
Creative: Peter Halata 
Designer: Mike Lomas